How to

Understand survivor bias to get the most out of your session replay tools

There’s a limit to how much you can cut back before it becomes impossible to survive. Ultimately the solution will always come back to growing your revenue. Session replay is key.

Trends Featured

Click vs. Scroll: The key to maximising 2023 eCommerce conversion rates

Nike’s online shop has for years optimised product pages by how their users behave prior to purchase. Understanding which behaviour is dominant on your website is key to increasing conversion rates.

Opinion

We should welcome the end of the Universal Analytics era

The Universal Analytics era is soon coming to an end. Is this cause for mourning or celebration? It's quite reasonable to argue the latter.

Tech Featured

Travello unlocks $750,000 of monthly missed revenue opportunity with Insightech

Travello wanted to know how to lift conversion rates across their website. Traffic to the website was good however the sales team noticed a sudden and unexpected drop in sales. To figure out why Travello turned to Insightech.

How to

8 common causes of digital experience friction

Addressing and eliminating friction points on a website is important for improving the user experience and driving business success.

Opinion

Why your data analysis is not at all 'analytical'​ and what to do about it

Businesses are doing analytics wrong. There's a better way to solve business problems using data. Let's explore how to put real analytics into the heart of your decision-making.

Tech

17 tools set to reshape eCommerce in 2023

With budgets tightening there is less to spend on software. This doesn't mean you can't have software in 2023 but it does mean you'll be asked to justify every expense and make lots of hard choices.

Opinion

Why users abandon your funnel (and how to fix it)

Do you really know why customers abandon your checkout funnel? In this article we breakdown the main reasons why traffic isn't converting.

Opinion

4 website optimisation strategies for financial service brands

Being in the business of money management, it’s no surprise that websites in the financial services industry are designed to drive customers and potential customers through the funnel and turn them into paying clients.

Tech

Blue Bungalow achieves 16X ROI from content analysis

"In a matter of weeks, we uncovered an incremental revenue opportunity with Insightech that delivered an ROI of 16x" - Emma Filliponi, E-Commerce & Digital Marketing Manager About Blue Bungalow Blue Bungalow was founded in 2012 with the vision of bringing Queensland's vibrant beach lifestyle to the rest of Australia. With

Opinion

Are your affiliate partners cannibalising your sales?

If you have an affiliate program in place, there is a chance that your business could be paying way too much to bring in sales that would have happened anyway.

Tech

What is visual analytics?

There are so many web analytics tools out there, all geared at helping you see the big picture to get the best out of your website. While some are great at crunching the numbers, they often lack the visual context of your website so you can better understand what to fix.‍

Tech

A Quick Guide To Session Replay

Knowing how people experience your website can help you optimise it — and drive more conversions.

News

Is your website ready for the holidays?

With the impact of the pandemic, an enormous amount of consumer purchases have been driven online. Research by Australia Post shows that in the eight weeks to 21 August 2021, online shopping purchase volume in NSW grew 48.2% year on year, and they also anticipate that this year’s

Trends

6 retail shopping behaviour trends for 2023

Online shopping behaviours are changing again. Are you up to date with the latest behaviour trends across the retail industry?

Opinion

Surveys are no longer enough

Website users don’t like completing surveys. Relying on feedback alone to redesign your digital experience is not a good idea.

Tech

Custom Tracking Made Simple

Configure all of your custom tracking requirements from within Insightech without any future changes to your website tracking code.

Tech

Understand digital experience with Adobe Analytics + Insightech

Why Session Replay? Adobe Analytics is a great solution for tracking high-level digital performance, but to truly know the pain points of your website users, you need full visibility into their journey and everything they experience. Insightech’s session replay means you can watch your customers interact with your website

How to Featured

How To Maximise Your Next Website Optimisation Project

With 80.8 Percent of Australians now shopping online, having a good Conversion Rate Optimisation (CRO) program is now more important than ever for ensuring you’re converting more website visitors into customers.

How to

How to turn your website into a dashboard

The Insightech Chrome Extension overlays your website user behaviour onto your website. This means you can now use your website as a dashboard for visual/contextual insights. With this new feature, you can easily understand: * What links and banners are clicked that drive conversions and revenue on your landing pages,

Opinion

3 simple steps to improve CX with Insights

How do you turn the buzzwords into actionable insights and truly make a difference for your customers?

Tech

Simplify Interaction Tracking in GA4 with Enhanced Measurement + Insightech

After the news that Google will sunset the current Universal Analytics you may be looking for a replacement. This can appear daunting but it's not.

Tech

Australian Institute of Business uncovers $600K revenue opportunity with Analytics

AIB found it difficult to understand abandonment across their funnel as the data provided by Google Analytics and other platforms was inconclusive.

Anatomy of an insight

With more and more businesses building their online presence, words such as analytics and insights have become mainstream. But how much do you understand about your insights, and what information are you actually getting from them?

Tech

How Insightech protects user privacy and PII

Protecting users’ privacy, and maintaining the highest data security standards are central to everything we do at Insightech. However, it is equally as important for you to be informed on the industry's best practices, and what strong data security and user privacy should look like. Data security best practices ultimately