Opinion We should welcome the end of the Universal Analytics era The Universal Analytics era is soon coming to an end. Is this cause for mourning or celebration? It's quite reasonable to argue the latter.
Opinion Why your data analysis is not at all 'analytical' and what to do about it Businesses are doing analytics wrong. There's a better way to solve business problems using data. Let's explore how to put real analytics into the heart of your decision-making.
Opinion Why users abandon your funnel (and how to fix it) Do you really know why customers abandon your checkout funnel? In this article we breakdown the main reasons why traffic isn't converting.
Opinion 4 website optimisation strategies for financial service brands Being in the business of money management, it’s no surprise that websites in the financial services industry are designed to drive customers and potential customers through the funnel and turn them into paying clients.
Opinion Are your affiliate partners cannibalising your sales? If you have an affiliate program in place, there is a chance that your business could be paying way too much to bring in sales that would have happened anyway.
Opinion Surveys are no longer enough Website users don’t like completing surveys. Relying on feedback alone to redesign your digital experience is not a good idea.
Opinion 3 simple steps to improve CX with Insights How do you turn the buzzwords into actionable insights and truly make a difference for your customers?
Opinion Why is my website not performing like it used to? With more people turning to online channels, what do you do with that increased traffic? And more importantly, how do you turn that traffic into profit?
