How to Maximising Black Friday Sales: Why shoppers abandon your funnel (and how to fix it) As Black Friday approaches, maximising your sales is a priority. A critical component of this is understanding why potential customers abandon their carts.
Trends Top 20 Reasons Bad Website Experience Hurts Your Conversion Rate and Revenue For example, did you know your Facebook ads ROAS could improve by 1106% week-on-week just by optimising the user experience side?
Trends Rage Clicks: The Silent Profit Killer in Online Retail & Financial Services Retail and Financial Service companies, where security and trust are paramount, can't afford to have unresponsive features.
Trends Unlocking the Power of Website Analytics with Session Replays According to a report by Digital Marketing Institute, 84% of companies that focus on customer experience report an uplift in revenue. Ensuring a seamless online user experience is paramount.
Tech Pushing Boundaries in Experience Analytics: Unleashing the Potential of Auto-Tracking & Data Lakes The Data Lake is a centralised repository for structured and unstructured data. Combined with auto-tracking it can take your website experience to the next level!
Tech Converting customer feedback into high-impact solutions with CX analytics With budgets tight and resources limited, everyone is trying to do more with less these days. Maximising return on investment from your feedback collection tools becomes crucial.
Trends The Checkout Experience Gap: How eCommerce Sales and Loyalty Suffer in 2023 70% of eCommerce shoppers will reach the checkout stage but ultimately abandon their purchase. This significant gap between reaching the checkout and completing the transaction is having a detrimental impact on eCommerce sales, customer loyalty, and repeat purchases.
Trends Maximising Ecommerce Sales: Harnessing the Potential of Digital Customer Experience in 2023 Customer experience has emerged as a crucial factor determining the success of online businesses and eCommerce stands to benefit the most from this trend. The significance of providing a positive digital customer experience on your website cannot be overstated. Let's explore why.
Trends What is a website conversion funnel? In the vast, ever-changing landscape of digital analytics, one concept continues to hold significant importance - the conversion funnel.
Trends 9 eCommerce Website Issues Impacting User Experience To run a successful e-commerce website, attention to detail and quick issue resolution are essential.
Tech Featured How Experience Analytics is Revolutionising Digital Experience Strategy Digital analytics has evolved from focusing on marketing optimization to enhancing website user experiences. In today's maturing digital analytics tech ecosystem, Experience Analytics tools deliver significant ROI.
Trends Featured Click vs. Scroll: The key to maximising 2023 eCommerce conversion rates Nike’s online shop has for years optimised product pages by how their users behave prior to purchase. Understanding which behaviour is dominant on your website is key to increasing conversion rates.
Trends 6 retail shopping behaviour trends for 2023 Online shopping behaviours are changing again. Are you up to date with the latest behaviour trends across the retail industry?
