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Showcase new technologies and tools.

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Maximising Black Friday Sales: Why shoppers abandon your funnel (and how to fix it)

As Black Friday approaches, maximising your sales is a priority. A critical component of this is understanding why potential customers abandon their carts.

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Understanding Rage Clicks: The Silent Scream of User Frustration

While it may seem trivial, rage clicks are a clear indicator of a poor user experience and can have a significant impact on your website's performance and customer satisfaction.

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Lower Supply Chain Costs in eCommerce with Experience Analytics

International customers are often unaware of additional import duties or taxes until payment, leading to returns and increased costs for retailers.

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Pushing Boundaries in Experience Analytics: Unleashing the Potential of Auto-Tracking & Data Lakes

The Data Lake is a centralised repository for structured and unstructured data. Combined with auto-tracking it can take your website experience to the next level!

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Converting customer feedback into high-impact solutions with CX analytics

With budgets tight and resources limited, everyone is trying to do more with less these days. Maximising return on investment from your feedback collection tools becomes crucial.

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How to boost online sales by analysing dynamic content

Enhancing the user experience in this way is key to driving your online sales growth this year. However, this constant content fluctuation can present a hurdle when it comes to monitoring user activities such as clicks and hovers across your site.

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A Beginner's Guide to Session Replay: The Secret Tool Behind Better Website Experiences

With the ability to enhance user experience and thus conversions, interactive session replay proves a reliable, proven way to find return on investment and boost revenue, especially important in the current resource-limited and risk-averse business environment.

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What is Interactive Session Replay?

Searchable replays make it seamless to find similar users experiencing the same website error or bug so you can measure the big-picture impact on conversions and sales.

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How Experience Analytics is Revolutionising Digital Experience Strategy

Digital analytics has evolved from focusing on marketing optimization to enhancing website user experiences. In today's maturing digital analytics tech ecosystem, Experience Analytics tools deliver significant ROI.

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Understand survivor bias to get the most out of your session replay tools

There’s a limit to how much you can cut back before it becomes impossible to survive. Ultimately the solution will always come back to growing your revenue. Session replay is key.

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Travello unlocks $750,000 of monthly missed revenue opportunity with Insightech

Travello wanted to know how to lift conversion rates across their website. Traffic to the website was good however the sales team noticed a sudden and unexpected drop in sales. To figure out why Travello turned to Insightech.

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17 tools set to reshape eCommerce in 2023

With budgets tightening there is less to spend on software. This doesn't mean you can't have software in 2023 but it does mean you'll be asked to justify every expense and make lots of hard choices.

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Blue Bungalow achieves 16X ROI from content analysis

"In a matter of weeks, we uncovered an incremental revenue opportunity with Insightech that delivered an ROI of 16x" - Emma Filliponi, E-Commerce & Digital Marketing Manager About Blue Bungalow Blue Bungalow was founded in 2012 with the vision of bringing Queensland's vibrant beach lifestyle to the rest of Australia. With

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What is visual analytics?

There are so many web analytics tools out there, all geared at helping you see the big picture to get the best out of your website. While some are great at crunching the numbers, they often lack the visual context of your website so you can better understand what to fix.‍

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A Quick Guide To Session Replay

Knowing how people experience your website can help you optimise it — and drive more conversions.

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Custom Tracking Made Simple

Configure all of your custom tracking requirements from within Insightech without any future changes to your website tracking code.

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Understand digital experience with Adobe Analytics + Insightech

Why Session Replay? Adobe Analytics is a great solution for tracking high-level digital performance, but to truly know the pain points of your website users, you need full visibility into their journey and everything they experience. Insightech’s session replay means you can watch your customers interact with your website

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Simplify Interaction Tracking in GA4 with Enhanced Measurement + Insightech

After the news that Google will sunset the current Universal Analytics you may be looking for a replacement. This can appear daunting but it's not.

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Australian Institute of Business uncovers $600K revenue opportunity with Analytics

AIB found it difficult to understand abandonment across their funnel as the data provided by Google Analytics and other platforms was inconclusive.

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How Insightech protects user privacy and PII

Protecting users’ privacy, and maintaining the highest data security standards are central to everything we do at Insightech. However, it is equally as important for you to be informed on the industry's best practices, and what strong data security and user privacy should look like. Data security best practices ultimately

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How diagnosing funnel abandonment unlocked 23X ROI for Southern Cross NZ

About Southern Cross New Zealand Southern Cross opened for business in 1961, introducing health insurance to New Zealanders and laying the foundations for one of New Zealand’s most enduring, best-known, and trusted brands. Southern Cross was established because its founders believed New Zealanders should have ongoing access to private

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Better digital experiences with Adobe Target + Insightech

Adobe Target is currently one of the leading solutions for web marketers and UX designers to perform A/B testing campaigns for their websites. The reason is it is extremely effective in measuring success based on the key success metrics predetermined by the user. When working with the build-and-learn approach,

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Cross-Device tracking meets visitor replay

Now with Insightech, you can see individual customers’ timelines across multiple devices.

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Get Day 1 insights from In-Page Analytics

We are very excited to announce the release of Insightech In-Page Analytics feature, which works with dynamic pages and single-page applications out-of-the-box