A single glitch or delay can quickly turn a satisfied customer into a frustrated one. One of the most telling signs of this frustration is a phenomenon known as "Rage Clicks." We're thrilled to introduce our newly released Rage Clicks feature, aimed at helping you better understand and address this unique form of user behaviour.
What Are Rage Clicks?
Rage clicks occur when a user repeatedly clicks on an element on a webpage out of frustration. This usually happens when a website is slow to respond, or an element is not functioning as expected. It's the digital equivalent of pounding your fists on a vending machine that just ate your last dollar. While it may seem trivial, rage clicks are a clear indicator of a poor user experience and can have a significant impact on your website's performance and customer satisfaction.
In the below I used the rage click identification to learn users on our own homepage might expect to click through to read case studies from our customer logos such as Westpac and Red Balloon (unfortunately they don't right now but you can read all of our published customer success stories over on the customers page).
Rage clicks can also be a behavioural indicator of buyer intent as users click on text while reading. This can suggest a strong interest in particular keywords - but only if you can visualise the on-page experience! We help you do this with session replays. If you're unsure what are session replays and would like to learn more we've published a helpful article.
Insightech picks up both behaviours out of the box without additional manual effort. This means once you put our tracking code on your website these events are automatically tracked and can be retrospectively reported on.
Why Are Rage Clicks Important?
1. Uncover Hidden Issues
Rage clicks can help you identify issues that might not be immediately apparent. These could range from slow-loading pages to broken links or malfunctioning buttons. By tracking rage clicks, you can pinpoint the exact areas that need improvement.
2. Improve Customer Retention
A frustrated user is less likely to return to your website. By addressing the issues that lead to rage clicks, you can improve the user experience and increase the likelihood of customer retention.
3. Boost Conversions
A smooth, frustration-free user experience is key to converting visitors into customers. By eliminating the elements that cause rage clicks, you can create a more streamlined path to conversion.
4. Enhance Brand Perception
A website that works flawlessly reflects well on your brand. By using rage click data to improve your site, you're also enhancing your brand's reputation.
How Our Rage Click Feature Works
Our advanced analytics tool captures and analyses rage clicks in real-time, providing you with actionable insights.
You'll be able to see:
- Which elements are most frequently rage-clicked
- The number of users who have rage-clicked
- The pages where rage clicks most commonly occur
This data can be invaluable in helping you understand what's driving user frustration and how to fix it.
You can filter your conversion funnel reports to only show those customer journeys that experienced a rage click (or a rage click on a specific page content element such as an add-to-cart button or an error message that pops up when a user tries and fails to submit an application form on your website).
Rage clicks are more than just a sign of a frustrated user; they're an opportunity for improvement. By paying attention to these silent screams of user frustration, you can diagnose problem areas on your website and take steps to improve the overall user experience. Our new Rage Clicks feature is designed to give you the insights you need to make these crucial improvements.
So, are you ready to turn those clicks of frustration into clicks of satisfaction? Try our new feature today and take the first step towards a better user experience.
Would you like a demo on rage clicks and how they can be used for your next website optimisation project?