Common Tag Setup Issues You'll Have With GA4 Imagine launching your website, excited to dive into the data, only to find... nothing. Fear not, for every problem has a solution.
Why your data is sampled by GA4 and what to do about it While sampling allows for quicker data retrieval, it can sometimes compromise the accuracy of your website experience insights. Let's look at solutions!
What is Website Replatforming in eCommerce? Successful website replatforming a strategic move that can set the stage for enhanced growth and customer satisfaction. But what exactly does replatforming involve, and why should eCommerce businesses consider it?
8 Signs Your eCommerce Site Needs Replatforming Recognising these signs early can save your business from lost sales, poor customer experiences, and operational headaches.
Beyond GA4: A Comprehensive Look at Analytics Alternatives Despite recent UI updates and changes, many businesses wrestle with GA4's limitations and seek more tailored analytics solutions. This article also looks into effective alternatives for those ready to switch.
How GA4 Data Sampling Impacts Your Analytics Google Analytics 4 (GA4) introduces several changes from its predecessors, including how it handles data sampling. This blog post delves into the intricacies of GA4 data sampling, guided by insights from the official Google support documentation.
8 costly eCommerce errors to avoid to boost sales this year There's much to consider when optimising your eCommerce site. SEO, check. Paid Ads working? Check. Checkout process seamless? Unsure. Even the smallest mistakes can have a significant impact on your sales.