Insightech

How to

Maximising Black Friday Sales: Why shoppers abandon your funnel (and how to fix it)

As Black Friday approaches, maximising your sales is a priority. A critical component of this is understanding why potential customers abandon their carts.

How to prepare your website to maximise Black Friday sales

For eCommerce Managers, your website is not just a platform for sales but an experience for the user. Ensuring a positive digital experience is paramount for maximising sales, especially during the peak sales season!

Opinion

Why We Shouldn't Settle for Sampled Data in Session Replay Recordings

When it comes to session replay recordings, there's a growing concern about the limitations of sampled data.

Trends

Top 20 Reasons Bad Website Experience Hurts Your Conversion Rate and Revenue

For example, did you know your Facebook ads ROAS could improve by 1106% week-on-week just by optimising the user experience side?

Trends

Rage Clicks: The Silent Profit Killer in Online Retail & Financial Services

Retail and Financial Service companies, where security and trust are paramount, can't afford to have unresponsive features.

Tech Featured

Understanding Rage Clicks: The Silent Scream of User Frustration

While it may seem trivial, rage clicks are a clear indicator of a poor user experience and can have a significant impact on your website's performance and customer satisfaction.

Trends

Unlocking the Power of Website Analytics with Session Replays

According to a report by Digital Marketing Institute, 84% of companies that focus on customer experience report an uplift in revenue. Ensuring a seamless online user experience is paramount.

Opinion Featured

Communicating Analytics in Large Enterprises: A Conversation with Adam King

Creating an effective analytics culture goes beyond just collecting data. You need to master communicating insights to build credibility and grow your influence with internal stakeholders.

Tech

Lower Supply Chain Costs in eCommerce with Experience Analytics

International customers are often unaware of additional import duties or taxes until payment, leading to returns and increased costs for retailers.

Tech

Pushing Boundaries in Experience Analytics: Unleashing the Potential of Auto-Tracking & Data Lakes

The Data Lake is a centralised repository for structured and unstructured data. Combined with auto-tracking it can take your website experience to the next level!

Tech

Converting customer feedback into high-impact solutions with CX analytics

With budgets tight and resources limited, everyone is trying to do more with less these days. Maximising return on investment from your feedback collection tools becomes crucial.

Trends

The Checkout Experience Gap: How eCommerce Sales and Loyalty Suffer in 2023

70% of eCommerce shoppers will reach the checkout stage but ultimately abandon their purchase. This significant gap between reaching the checkout and completing the transaction is having a detrimental impact on eCommerce sales, customer loyalty, and repeat purchases.

Trends

Maximising Ecommerce Sales: Harnessing the Potential of Digital Customer Experience in 2023

Customer experience has emerged as a crucial factor determining the success of online businesses and eCommerce stands to benefit the most from this trend. The significance of providing a positive digital customer experience on your website cannot be overstated. Let's explore why.

How to

Revenue Unlock: Visualise where users are struggling to buy from your website

In the digital world understanding the digital buyer's journey is crucial to optimising conversions and ultimately growing revenue from digital channels.

Trends

What is a website conversion funnel?

In the vast, ever-changing landscape of digital analytics, one concept continues to hold significant importance - the conversion funnel.

How to

How to boost online sales by analysing dynamic content

Enhancing the user experience in this way is key to driving your online sales growth this year. However, this constant content fluctuation can present a hurdle when it comes to monitoring user activities such as clicks and hovers across your site.

Trends

9 eCommerce Website Issues Impacting User Experience

To run a successful e-commerce website, attention to detail and quick issue resolution are essential.

Tech

A Beginner's Guide to Session Replay: The Secret Tool Behind Better Website Experiences

With the ability to enhance user experience and thus conversions, interactive session replay proves a reliable, proven way to find return on investment and boost revenue, especially important in the current resource-limited and risk-averse business environment.

How to

What is Interactive Session Replay?

Searchable replays make it seamless to find similar users experiencing the same website error or bug so you can measure the big-picture impact on conversions and sales.

Tech Featured

How Experience Analytics is Revolutionising Digital Experience Strategy

Digital analytics has evolved from focusing on marketing optimization to enhancing website user experiences. In today's maturing digital analytics tech ecosystem, Experience Analytics tools deliver significant ROI.

How to

5 Quick Ways to Validate Website Page Designs

Customers are complex, and how they interact with your brand will be unique. With a combination of the right AB testing approach and using tools you already have such as GA4 / Adobe Analytics, you can turn a poor digital experience into a positive one that converts more users.

Opinion

The myth of AB “test everything”

The "test everything" approach for website optimisation is unfortunately one of those popular myths that won't die. Here's how to better prioritise your AB testing to lift your website conversion rate this year

How to

Understand survivor bias to get the most out of your session replay tools

There’s a limit to how much you can cut back before it becomes impossible to survive. Ultimately the solution will always come back to growing your revenue. Session replay is key.

Trends Featured

Click vs. Scroll: The key to maximising 2023 eCommerce conversion rates

Nike’s online shop has for years optimised product pages by how their users behave prior to purchase. Understanding which behaviour is dominant on your website is key to increasing conversion rates.

Opinion

We should welcome the end of the Universal Analytics era

The Universal Analytics era is soon coming to an end. Is this cause for mourning or celebration? It's quite reasonable to argue the latter.