In the digital world understanding the digital buyer's journey is crucial to optimising conversions and ultimately growing revenue from digital channels. One way to visualise and get a big-picture view of this journey is through a 'funnel' - a model that depicts the various stages a user navigates through on your website, eventually converting into a customer. The beauty of this approach? It helps you identify potential roadblocks hampering the user experience allowing you to refine it and drive more revenue.
Insightech takes this concept a step further by enabling the creation of a conversion funnel using historical data and any user behaviour on your website.
With Insightech's conversion funnel visualisation you can pinpoint exactly where users are exiting the process prematurely - a phenomenon known as 'drop-off'. But it doesn't stop there; Insightech also offers a session replay tool that allows you to visualise the user's experience, offering deeper insights into the 'why' behind the drop-offs.
The Potential Uses of Conversion Funnels
Here's how you can harness the power of conversion funnels:
- Pinpointing conversion rates and drop-off points.
- Unravelling the reasons behind issues that lead to user drop-offs.
- Identifying technical glitches that may be preventing users from progressing through your funnel, such as a faulty "Pay Now" button.
- Understanding if certain audience segments experience higher drop-off rates at different funnel stages, aiding in targeted problem-solving.
How to Access Funnel Reports: A Step-by-Step Guide
If you're wondering how to access this treasure trove of information, here's a simple guide using Insightech:
Step 1: Go to your dashboard and click on the Funnel tab on the left panel.
Step 2: Choose 'View Funnel' for a comprehensive analysis of your customer's journey, including total sessions, customer drop-offs, conversion rate, and an overview of your open/closed funnel.
Step 3: To delve deeper, select 'View Sessions'. This will show you replays corresponding to users who have reached a specific stage of your funnel.
Armed with the power of the conversion funnel you're now ready to identify, understand, and rectify any obstacles that may be inhibiting your website's conversion potential. The result? Enhanced user experience, improved conversion rates, and a significant boost to your online revenue.