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Tech

Showcase new technologies and tools.

offline conversion tracking options

How to get started with Offline Conversion tracking

By effectively tracking offline conversions, businesses can gain a more comprehensive understanding of their marketing ROI, optimise their marketing strategies across channels, and ultimately drive better results by understanding the full customer journey.

Unlocking In-Depth Analytics for Insurance and Financial Services Websites with Insightech

Unlocking In-Depth Analytics for Insurance and Financial Services Websites with Insightech

Learn how Insightech overcomes GA4's limitations with raw data analytics and session replays, offering clear visibility into user interactions.

7 reasons why GA4 data discrepancies exist (and how to minimise it)

7 reasons why GA4 data discrepancies exist (and how to minimise it)

Data discrepancies can arise for several reasons and understanding is crucial for interpreting your data accurately and making informed decisions.

Maximising Black Friday Sales: Why shoppers abandon your funnel (and how to fix it)

Maximising Black Friday Sales: Why shoppers abandon your funnel (and how to fix it)

As Black Friday approaches, maximising your sales is a priority. A critical component of this is understanding why digital experience causes frustration.

Red Balloon: Why Experience Analytics is our secret sauce for driving business growth

Red Balloon: Why Experience Analytics is our secret sauce for driving business growth

CRO and website optimisation can be interchangeable but you always have a bigger list than you can deliver on. Insightech helps us ensure we spend the right time on the right things on that list!

Uncovering the Solution: Your Guide to Detecting Rage Clicks in Insurance and Financial Services

Uncovering the Solution: Your Guide to Detecting Rage Clicks in Insurance and Financial Services

As a digital product owner in the insurance and financial services industry, you're well-acquainted with rage clicks, but do you know the tools that can help you spot and address them effectively?

What is the difference between UA and GA4 dashboards?

What is the difference between UA and GA4 dashboards?

Google Analytics 4 (GA4) introduced significant differences in how data is collected, analysed, and presented, with the dashboard experience being one of the most noticeable areas of change.