Maximising Black Friday Sales: Why shoppers abandon your funnel (and how to fix it)

As Black Friday approaches, maximising your sales is a priority. A critical component of this is understanding why digital experience causes frustration. Each time a customer leaves, they drop hints on why they didn't complete the purchase.

Here's how to read those signals:

1. Obstacles in the Purchase Journey

• CTAs or links that aren’t advancing to the subsequent page.
• Forms displaying validation errors or other error messages.
• Drop-offs at compulsory login/signup pages.
• Alerts about items being out of stock or restrictions in delivery locations.
• Site searches that yield few or no results.

2. Inadequate Product Information

• Abandonments during form fills, particularly at product or feature selections.
• Post-checkout visits to product details, FAQs, shipping info, or about us pages.
• Attempts to get in touch through webchat or by seeking the Contact Us page.
• Website searches post-checkout abandonment.

3. Mismatch Between Expectation and Reality

• Exiting after seeing product pricing, delivery charges, or converted prices after applying exchange rates.
• Disruptive pop-ups interrupt the shopping experience.
• Extended loading times or slow responses from the site.

Harness the Power of Insightech for a Successful Black Friday

In the e-commerce world, particularly during massive sales events like Black Friday, you don’t always know the questions you'll need to ask until you're in the thick of things. Insightech is your powerhouse experience analytics tool tailored for these moments.

What sets Insightech apart? It’s the 'set it and forget it' philosophy. While most analytics tools require constant tweaking and re-installation of tracking codes for every new scenario you want to investigate, Insightech requires just a one-time setup. That's right! Install the tracking code once during setup, and you're equipped to retroactively dig into any issue or business question that arises – without any additional code changes.

This means you don’t have to predict every potential scenario or problem. Instead, as challenges emerge, you’re instantly ready to dive deep into crystal-clear insights, understanding precisely how and why the digital experience impacts user experience on your website.

Don’t let the Black Friday rush catch you off-guard. With Insightech, you’ll have the data and insights you need, when you need them, ensuring you make the most out of the busiest and most critical sales period of the year.

Ready to supercharge your Black Friday sales? Reach out to us now to get Insightech integrated into your e-commerce platform and prepare for a game-changing sales season!