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Opinion

Opinion articles to share with your coworkers.

4 website optimisation strategies for financial service brands

4 website optimisation strategies for financial service brands

Being in the business of money management, it’s no surprise that websites in the financial services industry are designed to drive customers and potential customers through the funnel and turn them into paying clients.

Are your affiliate partners cannibalising your sales?

Are your affiliate partners cannibalising your sales?

If you have an affiliate program in place, there is a chance that your business could be paying way too much to bring in sales that would have happened anyway.

Surveys are no longer enough

Surveys are no longer enough

Website users don’t like completing surveys. Relying on feedback alone to redesign your digital experience is not a good idea.

3 simple steps to improve CX with Insights

3 simple steps to improve CX with Insights

How do you turn the buzzwords into actionable insights and truly make a difference for your customers?

Why is my website not performing like it used to?

Why is my website not performing like it used to?

With more people turning to online channels, what do you do with that increased traffic? And more importantly, how do you turn that traffic into profit?