What is Data Visualisation?
Unlock the power of data with our comprehensive guide on data visualisation. Learn what data visualization is, its significance, various types, and tools.
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What is A/B split testing?
A/B split testing is a powerful tool in the arsenal of digital marketers and website optimisers.
Are Google Tag Manager and GA4 the Same?
GTM and GA4 work incredibly well together. Let's demystify these two powerful tools and understand how they complement each other in your digital strategy.
How to get started with Offline Conversion tracking
By effectively tracking offline conversions, businesses can gain a more comprehensive understanding of their marketing ROI, optimise their marketing strategies across channels, and ultimately drive better results by understanding the full customer journey.
Unlocking In-Depth Analytics for Insurance and Financial Services Websites with Insightech
Learn how Insightech overcomes GA4's limitations with raw data analytics and session replays, offering clear visibility into user interactions.
7 reasons why GA4 data discrepancies exist (and how to minimise it)
Data discrepancies can arise for several reasons and understanding is crucial for interpreting your data accurately and making informed decisions.
Maximising Black Friday Sales: Why shoppers abandon your funnel (and how to fix it)
As Black Friday approaches, maximising your sales is a priority. A critical component of this is understanding why digital experience causes frustration.