Sign in Subscribe

Latest

Why your data analysis is not at all 'analytical' and what to do about it

Why your data analysis is not at all 'analytical' and what to do about it

Businesses are doing analytics wrong. There's a better way to solve business problems using data. Let's explore how to put real analytics into the heart of your decision-making.

17 tools set to reshape eCommerce in 2023

17 tools set to reshape eCommerce in 2023

With budgets tightening there is less to spend on software. This doesn't mean you can't have software in 2023 but it does mean you'll be asked to justify every expense and make lots of hard choices.

Why users abandon your funnel (and how to fix it)

Why users abandon your funnel (and how to fix it)

Do you really know why customers abandon your checkout funnel? In this article we breakdown the main reasons why traffic isn't converting.

4 website optimisation strategies for financial service brands

4 website optimisation strategies for financial service brands

Being in the business of money management, it’s no surprise that websites in the financial services industry are designed to drive customers and potential customers through the funnel and turn them into paying clients.

Blue Bungalow achieves 16X ROI from content analysis

Blue Bungalow achieves 16X ROI from content analysis

"In a matter of weeks, we uncovered an incremental revenue opportunity with Insightech that delivered an ROI of 16x" - Emma Filliponi, E-Commerce & Digital Marketing Manager About Blue Bungalow Blue Bungalow was founded in 2012 with the vision of bringing Queensland's vibrant beach lifestyle to

Are your affiliate partners cannibalising your sales?

Are your affiliate partners cannibalising your sales?

If you have an affiliate program in place, there is a chance that your business could be paying way too much to bring in sales that would have happened anyway.

What is visual analytics?

What is visual analytics?

There are so many web analytics tools out there, all geared at helping you see the big picture to get the best out of your website. While some are great at crunching the numbers, they often lack the visual context of your website so you can better understand what to fix.‍