What is a website conversion funnel?
In the vast, ever-changing landscape of digital analytics, one concept continues to hold significant importance - the conversion funnel.
Trends
The latest trends to put on your radar.
9 eCommerce Website Issues Impacting User Experience
Friction is like a speed bump with the potential to derail a digital customer journey and cause visitors to bounce away from your website without purchasing.
How Experience Analytics is Revolutionising Digital Experience Strategy
Digital analytics has evolved from focusing on marketing optimization to enhancing website user experiences. In today's maturing digital analytics tech ecosystem, Experience Analytics tools deliver significant ROI.
Click vs. Scroll: The key to maximising 2023 eCommerce conversion rates
Nike’s online shop has for years optimised product pages by how their users behave prior to purchase. Understanding which behaviour is dominant on your website is key to increasing conversion rates.
6 retail shopping behaviour trends for 2023
Online shopping behaviours are changing again. Are you up to date with the latest behaviour trends across the retail industry?