Sign in Subscribe

Latest

Pushing Boundaries in Experience Analytics: Unleashing the Potential of Auto-Tracking & Data Lakes

Pushing Boundaries in Experience Analytics: Unleashing the Potential of Auto-Tracking & Data Lakes

The Data Lake is a centralised repository for structured and unstructured data. Combined with auto-tracking it can take your website experience to the next level!

Dimensions and Metrics in GA4

Dimensions and Metrics in GA4

One of the coolest things about GA4 is that some dimensions and metrics are populated automatically when you set up GA4 on your site or app. Learn more.

Leveraging GA4's Suggested Audiences for Targeted Marketing

Leveraging GA4's Suggested Audiences for Targeted Marketing

Let's take a look at how GA4's suggested audiences can transform your marketing efforts.

Converting customer feedback into high-impact solutions with CX analytics

Converting customer feedback into high-impact solutions with CX analytics

With budgets tight and resources limited, everyone is trying to do more with less these days. Maximising return on investment from your feedback collection tools becomes crucial.

The Checkout Experience Gap: How eCommerce Sales and Loyalty Suffer in 2023

The Checkout Experience Gap: How eCommerce Sales and Loyalty Suffer in 2023

70% of eCommerce shoppers will reach the checkout stage but ultimately abandon their purchase. This significant gap between reaching the checkout and completing the transaction is having a detrimental impact on eCommerce sales, customer loyalty, and repeat purchases.

Maximising Ecommerce Sales: Harnessing the Potential of Digital Customer Experience in 2023

Maximising Ecommerce Sales: Harnessing the Potential of Digital Customer Experience in 2023

Customer experience has emerged as a crucial factor determining the success of online businesses and eCommerce stands to benefit the most from this trend. The significance of providing a positive digital customer experience on your website cannot be overstated. Let's explore why.

Revenue Unlock: Visualise where users are struggling to buy from your website

Revenue Unlock: Visualise where users are struggling to buy from your website

In the digital world understanding the digital buyer's journey is crucial to optimising conversions and ultimately growing revenue from digital channels.