Converting customer feedback into high-impact solutions with CX analytics
With budgets tight and resources limited, everyone is trying to do more with less these days. Maximising return on investment from your feedback collection tools becomes crucial.
With budgets tight and resources limited, everyone is trying to do more with less these days. Maximising return on investment from your feedback collection tools becomes crucial.
Unfortunately, this type of data is incomplete and when you do collect feedback most of it isn't actionable. Furthermore, there are always issues users don't share in surveys which nonetheless negatively impact your eCommerce sales.
In this highly anticipated session, we're focusing on the power of Experience Analytics in bridging the divide between when your website visitors complain about an error/bug and A/B testing solutions to solve these issues.
Key Takeaways:
✅ Explore how to make feedback data more actionable for website optimisation to improve conversions and sales.
✅ Uncover the untapped potential of Experience Analytics.
✅ Learn how to prioritise which solutions should be tested first by measuring the conversion impact of each issue.
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