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5 Quick Ways to Validate Website Page Designs

5 Quick Ways to Validate Website Page Designs

Customers are complex, and how they interact with your brand will be unique. With a combination of the right AB testing approach and using tools you already have such as GA4 / Adobe Analytics, you can turn a poor digital experience into a positive one that converts more users.

The myth of AB “test everything”

The myth of AB “test everything”

The "test everything" approach for website optimisation is unfortunately one of those popular myths that won't die. Here's how to better prioritise your AB testing to lift your website conversion rate this year

Understand survivor bias to get the most out of your session replay tools

Understand survivor bias to get the most out of your session replay tools

There’s a limit to how much you can cut back before it becomes impossible to survive. Ultimately the solution will always come back to growing your revenue. Session replay is key.

Click vs. Scroll: The key to maximising 2023 eCommerce conversion rates

Click vs. Scroll: The key to maximising 2023 eCommerce conversion rates

Nike’s online shop has for years optimised product pages by how their users behave prior to purchase. Understanding which behaviour is dominant on your website is key to increasing conversion rates.

We should welcome the end of the Universal Analytics era

We should welcome the end of the Universal Analytics era

The Universal Analytics era is soon coming to an end. Is this cause for mourning or celebration? It's quite reasonable to argue the latter.

Travello unlocks $750,000 of monthly missed revenue opportunity with Insightech

Travello unlocks $750,000 of monthly missed revenue opportunity with Insightech

Travello wanted to know how to lift conversion rates across their website. Traffic to the website was good however the sales team noticed a sudden and unexpected drop in sales. To figure out why Travello turned to Insightech.

8 common causes of digital experience friction

8 common causes of digital experience friction

Addressing and eliminating friction points on a website is important for improving the user experience and driving business success.