What is a website conversion funnel?
In the vast, ever-changing landscape of digital analytics, one concept continues to hold significant importance - the conversion funnel.
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How to boost online sales by analysing dynamic content
Enhancing the user experience in this way is key to driving your online sales growth this year. However, this constant content fluctuation can present a hurdle when it comes to monitoring user activities such as clicks and hovers across your site.
9 eCommerce Website Issues Impacting User Experience
Friction is like a speed bump with the potential to derail a digital customer journey and cause visitors to bounce away from your website without purchasing.
A Beginner's Guide to Session Replay: The Secret Tool Behind Better Website Experiences
With the ability to enhance user experience and thus conversions, interactive session replay proves a reliable, proven way to find return on investment and boost revenue, especially important in the current resource-limited and risk-averse business environment.
How custom metrics work in GA4 in 2024
Custom metrics in Google Analytics 4 (GA4) allow you to go beyond the standard metrics provided by GA4, offering a way to tailor your analytics to your specific business needs.
What is Interactive Session Replay?
Searchable replays make it seamless to find similar users experiencing the same website error or bug so you can measure the big-picture impact on conversions and sales.
How Experience Analytics is Revolutionising Digital Experience Strategy
Digital analytics has evolved from focusing on marketing optimization to enhancing website user experiences. In today's maturing digital analytics tech ecosystem, Experience Analytics tools deliver significant ROI.