Leveraging GA4's Suggested Audiences for Targeted Marketing
Let's take a look at how GA4's suggested audiences can transform your marketing efforts.
Insightech
Converting customer feedback into high-impact solutions with CX analytics
With budgets tight and resources limited, everyone is trying to do more with less these days. Maximising return on investment from your feedback collection tools becomes crucial.
The Checkout Experience Gap: How eCommerce Sales and Loyalty Suffer in 2023
70% of eCommerce shoppers will reach the checkout stage but ultimately abandon their purchase. This significant gap between reaching the checkout and completing the transaction is having a detrimental impact on eCommerce sales, customer loyalty, and repeat purchases.
Maximising Ecommerce Sales: Harnessing the Potential of Digital Customer Experience in 2023
Customer experience has emerged as a crucial factor determining the success of online businesses and eCommerce stands to benefit the most from this trend. The significance of providing a positive digital customer experience on your website cannot be overstated. Let's explore why.
Revenue Unlock: Visualise where users are struggling to buy from your website
In the digital world understanding the digital buyer's journey is crucial to optimising conversions and ultimately growing revenue from digital channels.
What is a website conversion funnel?
In the vast, ever-changing landscape of digital analytics, one concept continues to hold significant importance - the conversion funnel.
How to boost online sales by analysing dynamic content
Enhancing the user experience in this way is key to driving your online sales growth this year. However, this constant content fluctuation can present a hurdle when it comes to monitoring user activities such as clicks and hovers across your site.