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How to guides for levelling up your analytics capability.

What is Google Tag Manager (GTM)?

What is Google Tag Manager (GTM)?

Google Tag Manager acts as a bridge between a website and analytics platforms, facilitating efficient data collection, management, and transmission. This enhances the capability to gather rich, actionable insights through analytics tools like Google Analytics.

How to Design a High-Converting Landing Page in 2024

How to Design a High-Converting Landing Page in 2024

A high-converting landing page is crucial for capturing leads and driving sales. This blog will explore the essential elements and best practices for creating landing pages that not only attract attention but also convert visitors into customers.

What is Website Re-platforming?

What is Website Re-platforming?

Explore the essentials of website re-platforming in our latest blog. Learn why it's crucial for modern businesses, understand the process, challenges, and benefits, and discover how to keep your digital presence competitive and scalable in 2024.

Creating a Customer Journey Map: Real-World Examples and Best Practices

Creating a Customer Journey Map: Real-World Examples and Best Practices

This guide will delve into the best practices for creating effective customer journey maps, supported by examples.

Streamlining Your Quote & Buy Funnel - A Must-Read Guide for Digital Product Owners

Streamlining Your Quote & Buy Funnel - A Must-Read Guide for Digital Product Owners

Overcome the complexity of quote and buy funnels in the insurance and financial sectors with our expert guide. Discover the power of experience analytics insights to identify user struggles, streamline processes, and align your team for improved digital experiences.

Why eCommerce Managers Need More Than Just Data To Sell More

Why eCommerce Managers Need More Than Just Data To Sell More

Google's Page Experience Report gives technical metrics but may not capture the full user journey. To truly understand cart abandonments and conversion issues, we must look beyond just data and delve into shoppers' qualitative experiences.

What is a data layer event in analytics?

What is a data layer event in analytics?

Data layer events are a foundational element in modern web analytics, enabling more precise, reliable, and comprehensive data collection and analysis.