Understanding Rage Clicks: The Silent Scream of User Frustration
While it may seem trivial, rage clicks are a clear indicator of a poor user experience and can have a significant impact on your website's performance and customer satisfaction.
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What is a Dimension in Google Analytics?
In Google Analytics, a dimension is a fundamental concept that represents a quality or characteristic of your data. Learn more.
Unlocking the Power of Website Analytics with Session Replays
According to a report by Digital Marketing Institute, 84% of companies that focus on customer experience report an uplift in revenue. Ensuring a seamless online user experience is paramount.
Communicating Analytics in Large Enterprises: A Conversation with Adam King
Creating an effective analytics culture goes beyond just collecting data. You need to master communicating insights to build credibility and grow your influence with internal stakeholders.
What is the Difference Between GA3 and GA4 Dimensions?
One of the key areas of change between Universal Analytics (GA3) and Google Analytics 4 (GA4) lies in dimensions—the building blocks of how data is categorised and analysed. Learn more.
Lower Supply Chain Costs in eCommerce with Experience Analytics
International customers are often unaware of additional import duties or taxes until payment, leading to returns and increased costs for retailers.
How to Tell if Your Property is UA or GA4
Understanding the difference is crucial as it impacts how you collect, analyse, and interpret your data. Here’s a simple guide to help you identify your Google Analytics property type.