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Benefits of Adobe Analytics for Online Retailers in 2024

Benefits of Adobe Analytics for Online Retailers in 2024

Explore how Adobe Analytics, enhanced by third-party integrations like Insightech, is revolutionizing online retail in 2024. Dive into our comprehensive guide covering the core benefits of Adobe Analytics for e-commerce, including interaction tracking, audience management, and predictive analytics.

2024 Personalisation Strategies with Adobe Analytics and Insightech

2024 Personalisation Strategies with Adobe Analytics and Insightech

In 2024, online retail personalisation has become more sophisticated and integral to customer satisfaction and loyalty. Here are practical tips and best practice advice for online retailers

2024 Online Retail Trends You Must Keep An Eye On

2024 Online Retail Trends You Must Keep An Eye On

Explore the key online retail trends of 2024 and discover how Insightech's analytics tools can help your business adapt to changing consumer behaviours, enhance omnichannel experiences, and optimise for mobile-first design.

A Beginner's Guide to (prioritised) A/B Testing

A Beginner's Guide to (prioritised) A/B Testing

A/B testing, also known as split testing, is a method where two versions of a webpage, app, product, or feature are compared to determine which one performs better.

What is Conversion Rate Optimisation?

What is Conversion Rate Optimisation?

CRO involves understanding how users navigate your site, what actions they take, and what's stopping them from completing your desired actions.

10 Best Business Intelligence Tools of 2024

10 Best Business Intelligence Tools of 2024

Discover the top Business Intelligence tools of 2024 in our latest blog. Explore leading BI solutions like Insightech for in-depth website analytics, and learn how to leverage these tools for enhanced data visualization and improved decision-making.

7 Steps to Crafting a Winning Marketing Plan for Your Online Store in 2024

7 Steps to Crafting a Winning Marketing Plan for Your Online Store in 2024

Crafting a winning marketing plan for your online store has never been more crucial. This guide will walk you through the essential steps to create a marketing strategy that not only resonates with your audience but also drives conversions and loyalty in these changing times.