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Insightech

Unlocking the Power of Website Analytics with Session Replays

Unlocking the Power of Website Analytics with Session Replays

According to a report by Digital Marketing Institute, 84% of companies that focus on customer experience report an uplift in revenue. Ensuring a seamless online user experience is paramount.

Communicating Analytics in Large Enterprises: A Conversation with Adam King

Communicating Analytics in Large Enterprises: A Conversation with Adam King

Creating an effective analytics culture goes beyond just collecting data. You need to master communicating insights to build credibility and grow your influence with internal stakeholders.

What is the Difference Between GA3 and GA4 Dimensions?

What is the Difference Between GA3 and GA4 Dimensions?

One of the key areas of change between Universal Analytics (GA3) and Google Analytics 4 (GA4) lies in dimensions—the building blocks of how data is categorised and analysed. Learn more.

Lower Supply Chain Costs in eCommerce with Experience Analytics

Lower Supply Chain Costs in eCommerce with Experience Analytics

International customers are often unaware of additional import duties or taxes until payment, leading to returns and increased costs for retailers.

How to Tell if Your Property is UA or GA4

How to Tell if Your Property is UA or GA4

Understanding the difference is crucial as it impacts how you collect, analyse, and interpret your data. Here’s a simple guide to help you identify your Google Analytics property type.

Pushing Boundaries in Experience Analytics: Unleashing the Potential of Auto-Tracking & Data Lakes

Pushing Boundaries in Experience Analytics: Unleashing the Potential of Auto-Tracking & Data Lakes

The Data Lake is a centralised repository for structured and unstructured data. Combined with auto-tracking it can take your website experience to the next level!

Dimensions and Metrics in GA4

Dimensions and Metrics in GA4

One of the coolest things about GA4 is that some dimensions and metrics are populated automatically when you set up GA4 on your site or app. Learn more.