Why digital experience matters for conversion rate optimisation
Optimising the experience of users on your website can unlock massive conversion and revenue results - here's how to do it.
How to
How to guides for levelling up your analytics capability.
How 404 Errors Affect Website Conversion Rates - Managing Digital Experience Friction
Explore how 404 errors impact conversion rates and discover effective strategies to manage digital friction with tools like Insightech.
What is Website Replatforming in eCommerce?
Successful website replatforming a strategic move that can set the stage for enhanced growth and customer satisfaction. But what exactly does replatforming involve, and why should eCommerce businesses consider it?
A Beginner's Guide to (prioritised) A/B Testing
A/B testing, also known as split testing, is a method where two versions of a webpage, app, product, or feature are compared to determine which one performs better.
What is Conversion Rate Optimisation?
CRO involves understanding how users navigate your site, what actions they take, and what's stopping them from completing your desired actions.
7 Steps to Crafting a Winning Marketing Plan for Your Online Store in 2024
Crafting a winning marketing plan for your online store has never been more crucial. This guide will walk you through the essential steps to create a marketing strategy that not only resonates with your audience but also drives conversions and loyalty in these changing times.
7 Ways to Rank Your E-commerce Product Pages Higher in 2024
Each e-commerce platform has its unique features and SEO capabilities. Here’s how you can optimise your product pages on different platforms.