Insightech

A/B testing, also known as split testing, is a method where two versions of a webpage, app, product, or feature are compared to determine which one performs better.

CRO involves understanding how users navigate your site, what actions they take, and what's stopping them from completing your desired actions.

Crafting a winning marketing plan for your online store has never been more crucial. This guide will walk you through the essential steps to create a marketing strategy that not only resonates with your audience but also drives conversions and loyalty in these changing times.

Each e-commerce platform has its unique features and SEO capabilities. Here’s how you can optimise your product pages on different platforms.

Google Tag Manager acts as a bridge between a website and analytics platforms, facilitating efficient data collection, management, and transmission. This enhances the capability to gather rich, actionable insights through analytics tools like Google Analytics.