What is GA4 Useful For?

What makes GA4 stand out, and why should you consider integrating it into your digital strategy? Let's break it down.

What is GA4 Useful For?

Google Analytics 4 (GA4) is the (relatively) new kid on the bloc for analytics. With its launch, GA4 brings a suite of advanced features designed to measure engagement comprehensively and optimise campaign performance across your digital properties. But what makes GA4 stand out, and why should you consider integrating it into your digital strategy? Let's break it down.

Privacy at Its Core

In an era where user privacy is paramount, GA4 steps up by offering enhanced privacy settings and controls. This flexibility ensures you can meet various user privacy requirements and regulations without breaking a sweat. It's about giving you the tools to respect your users' privacy while still gaining valuable insights

Amp Up Your App Campaign Performance

GA4 is designed to supercharge your app campaigns, offering benefits like faster ramp-up times, advanced bidding strategies, and sophisticated audience management tools. These features are not just about reaching more users; they're about reaching the right users—those who align with your business objectives.

A Unified Measurement Model

One of GA4's standout features is its ability to provide a holistic view of your performance across channels and platforms. Whether you're navigating the web or mobile app waters, GA4 has you covered. It acts as a complementary measurement solution, even if you're already using a Google-approved App Attribution Partner.

Key Features That Drive Success

  • Cross-Device Measurement: Leverage additional consented, signed-in, aggregate data to fine-tune your app campaign performance.
  • Advanced Bidding Strategies: With Target ROAS (tROAS) bidding, you can optimise your campaigns based on conversion events of varying values to your business.
  • Audience Precision: Use Google's AI to build predictive audiences or engage existing app users with suggested audiences, ensuring you're targeting relevant users.

Beyond the Basics

GA4 doesn't stop at just measuring and optimising. It offers a privacy-centric approach to on-device conversion measurement, ensuring no user-identifying information leaves the user's device. Plus, with comprehensive web-to-app conversion measurement capabilities, you're looking at a more complete picture of your iOS performance and user journey.

Getting Started with GA4

To tap into all these benefits, you'll need to integrate your app with the Google Analytics for Firebase SDK, begin collecting events, and link your Google Ads and GA4 accounts, among other steps. It's a journey worth embarking on for the sake of your app's success.

Easy Installation Options

While GA4 offers a robust suite of tools to enhance your digital strategy, it's not the only player in the game. For those looking to capture unsampled analytics data for more accurate and comprehensive reports and dashboards, alternatives to GA4 exist that can simplify your life.

If you'd like to explore single-tag alternatives to GA4 then we'd suggest you consider Insightech. Insightech gives you unsampled worry-free data on how users interact with your website. You can use this data to replace GA4 for your reports and dashboards.

In addition, you get a suite of bonus digital experience insights tools such as click and scrolling heatmaps and session replays (common in solutions such as Hotjar) to crucially explore why they might struggle to convert. As mentioned Insightech is a single-tag solution meaning you only have to install one line of code and you never have to worry about tagging customer events ever again! Our team is happy to answer any questions you may have.