Latest

Click Maps Drive User-Friendly Journeys in Insurance and Financial Services

Discover how Click Maps revolutionise user experience in the insurance and financial services industry. Learn to optimize key touchpoints, enhance decision-making, and drive conversions with your analytics data.

Streamlining Your Quote & Buy Funnel - A Must-Read Guide for Digital Product Owners

Overcome the complexity of quote and buy funnels in the insurance and financial sectors with our expert guide. Discover the power of experience analytics insights to identify user struggles, streamline processes, and align your team for improved digital experiences.

Session Replay: A Window into the Digital Customer Experience

By providing a shared view of user interactions, session replays reduce misinterpretations and foster collaborative problem-solving.

The Snowball Effect: How eCommerce Managers Can Build On Their Success Across Campaigns with Digital Experience Insights

As Black Friday and Cyber Monday (BFCM) loom on the horizon, retailers worldwide are gearing up for the biggest sales events of the year. Amidst this flurry of activity, a crucial element often goes overlooked: the digital shopping experience.

Understanding Data Sampling in GA4 and Its Impact on Digital Product Owners in Insurance and Financial Services

Explore how GA4's data sampling impacts digital product reporting in insurance and financial services.

Why eCommerce Managers Need More Than Just Data To Sell More

Google's Page Experience Report gives technical metrics but may not capture the full user journey. To truly understand cart abandonments and conversion issues, we must look beyond just data and delve into shoppers' qualitative experiences.

Unlocking In-Depth Analytics for Insurance and Financial Services Websites with Insightech

Learn how Insightech overcomes GA4's limitations with raw data analytics and session replays, offering clear visibility into user interactions.

Maximising Black Friday Sales: Why shoppers abandon your funnel (and how to fix it)

As Black Friday approaches, maximising your sales is a priority. A critical component of this is understanding why digital experience causes frustration.

How to prepare your website to maximise Black Friday sales

For eCommerce Managers, your website is not just a platform for sales but an experience for the user. Ensuring a positive digital experience is paramount for maximising sales, especially during the peak sales season!

Uncovering the Solution: Your Guide to Detecting Rage Clicks in Insurance and Financial Services

As a digital product owner in the insurance and financial services industry, you're well-acquainted with rage clicks, but do you know the tools that can help you spot and address them effectively?

Why We Shouldn't Settle for Sampled Data in Session Replay Recordings

When it comes to session replay recordings, there's a growing concern about the limitations of sampled data.

Top 20 Reasons Bad Website Experience Hurts Your Conversion Rate and Revenue

For example, did you know your Facebook ads ROAS could improve by 1106% week-on-week just by optimising the user experience side?

Rage Clicks: The Silent Profit Killer in Online Retail & Financial Services

Retail and Financial Service companies, where security and trust are paramount, can't afford to have unresponsive features.

Understanding Rage Clicks: The Silent Scream of User Frustration

While it may seem trivial, rage clicks are a clear indicator of a poor user experience and can have a significant impact on your website's performance and customer satisfaction.