Tech How diagnosing funnel abandonment unlocked 23X ROI for Southern Cross NZ About Southern Cross New Zealand Southern Cross opened for business in 1961, introducing health insurance to New Zealanders and laying the foundations for one of New Zealand’s most enduring, best-known, and trusted brands. Southern Cross was established because its founders believed New Zealanders should have ongoing access to private
Tech Better digital experiences with Adobe Target + Insightech Adobe Target is currently one of the leading solutions for web marketers and UX designers to perform A/B testing campaigns for their websites. The reason is it is extremely effective in measuring success based on the key success metrics predetermined by the user. When working with the build-and-learn approach,
Opinion Why is my website not performing like it used to? With more people turning to online channels, what do you do with that increased traffic? And more importantly, how do you turn that traffic into profit?
Tech Cross-Device tracking meets visitor replay Now with Insightech, you can see individual customers’ timelines across multiple devices.
Tech Get Day 1 insights from In-Page Analytics We are very excited to announce the release of Insightech In-Page Analytics feature, which works with dynamic pages and single-page applications out-of-the-box
How to Why is my CTA not getting any love? In this blog post, we are going to show you how you can find out the reasons people don’t click on your landing page call to action link with Insightech. With the insights you will find, you will be able to develop solutions to optimize your landing page.
